53% increase in percent of sales in China in 4 months

How we did it?

The Challenge & Solution

Game Smithing approached us with Soulstone Survivors - an advanced roguelite with unique gameplay mechanics. While the game's depth was its strength, it also presented a challenge for the Chinese market entry. The game's complexity required careful explanation and cultural adaptation to resonate with Chinese players.

We developed a two-pronged strategy focusing on influencer partnerships and local market adaptation. Working with top Douyin creators (1.5M+ followers) and key BiliBili influencers (368k and 200k followers), we created a wave of authentic content that explained the game's unique features while maintaining cultural relevance.

Impact & Results

The transformation was significant. In just 4 months, the game's presence in China grew from 12.9% to 20% of global sales - equivalent to the combined sales from Germany, France, UK, and Poland. The game found particular resonance with Chinese players, earning the nickname "肝" ("liver game") - a term of endearment in Chinese gaming culture for content-rich games.

What made this successful?

The success of Soulstone Survivors in China came from our deep understanding of both the game's strengths and Chinese player preferences. By combining strategic influencer partnerships with cultural adaptation, we created a sustainable growth model that continues to deliver results.