300,000+ total views across all campaign videos

Several key factors contributed to the campaign's effectiveness:

1. Strategic Targeting: Rather than pursuing quantity, we carefully selected influencers who had previously covered similar games, ensuring their audiences would be receptive to Above Snakes.
2. Synchronized Launch: By coordinating all content to release simultaneously one day before launch, we created a "visibility burst" that drove immediate action among viewers.
3. Personal Outreach Approach: Contacting influencers directly from the publisher's account established credibility and created more personal connections than generic outreach.
4. Technical Support: By proactively addressing potential technical issues, we ensured creators could focus on producing quality content rather than troubleshooting problems.
5. Precise Timing: Despite the compressed schedule, we positioned the content release at the perfect moment to convert interest into immediate sales and wishlists.

As our Chinese Marketing Specialist Aleksander Ptak noted: "After I saw the game for the first time I thought 'I see potential for tens of thousands sold copies - let's make it real'. Setting up over 30 influencers and making sure that they would stick to the embargo wasn't an easy task, but I wanted to deliver the best possible results for the client."

The campaign demonstrates that with strategic planning and execution, even short-timeline "burst" campaigns can deliver substantial results for game launches in the Chinese market.