Insights

Critical insights from China’s gaming landscape.
Data-driven. Always fresh.

January 9, 2023

Take your first steps on Douyin & start marketing games on the Chinese TikTok

From this article you will learn how to start your journey with marketing your games on Douyin in 4 steps - even if you don’t speak Chinese.

December 22, 2022

Level up your game marketing campaign: Where to distribute your content?

You picked your target audience, but the question remains: how to connect with these people? Read part two of our game marketing guide to find the answer.

December 2, 2022

Level up your game marketing campaign: How to communicate with your audience?

Learn how to effectively communicate with your audience in part one of our game marketing guide.

January 18, 2024

Top trends in Chinese gaming in 2024

China’s gaming market is in full “2024 mode.” If you’re still not familiar with Chinese gaming trends in 2024, don’t worry. Here’s a list of a few trends you should definitely keep your eye on.

April 27, 2023

Marketing PC games in China: a short introduction

Entering the Chinese games market might seem like an annoying hassle. Words like ISBN, censorship or a local publisher may come to your mind. But if your PC game was published on the global Steam… Players in China can access it. How is that possible? Read our article to find out!

February 10, 2023

Community-building: what problems can you solve with your Chinese fans?

Can you imagine how many problems you can solve with a simple help of your game community?

November 4, 2022

Increasing Sales in China for Gamedev: Your 5 NEXT STEPS

Want to increase game sales from China... but don't know where to start? Then get ready for the JUICIEST piece of content about Chinese marketing for gamedev you’ve ever read.

November 16, 2022

Gamedev Marketing Fundamentals: Top 11 Black Friday Tactics

⏳ Only 9 days left till Black Friday and all you hear in your head is Illidan shouting ‘’YOU ARE NOT PREPARED!’’? Well, there’s only one way to find out if that fearsome voice is right…

February 13, 2024

Enter our competition - win $10 000 for your dream game Copy

Share your story with us - and win $10k support for finishing your dream game. We encourage all game developers to participate and submit their project.

June 28, 2024

FINAL CALL to win $10 000 for your dream game

Share your story with us - and win $10k support for finishing your dream game.

December 12, 2023

53% increase in percent of sales in China in 4 months - Game Smithing x Huqiao

A strong relationship with our Specialists, listening to players’ feedback, and a sincere interest in Chinese culture - it’s an attitude rewarded with a 53% increase in game sales from China.

July 12, 2023

4k wishlists in 2 days - Crytivo x Huqiao

4 thousand wishlists in just 2 days? With a game as good as Above Snakes - and specialists like Aleksander - everything is possible. How did we do it? Check the case study below to find out ⬇️

January 28, 2023

26k wishlists in 26 weeks – Games Operators x Huqiao

+26 000 wishlists in 26 weeks without extra budget on influencers or ads? Yes we can! How will Games Operators’ case help YOU achieve similar (or even better!) results? Read our case study to find out.

December 28, 2023

3 reasons why China is a strategic direction for video games developers in 2024

If Chinese gamers were to establish their own country - it would be the 3rd largest populated country in the world. With estimated 772 million players in 2024 - Chinese gaming market is the world's largest gaming market.

September 12, 2023

58k wishlists - results of long-term approach to marketing. Games Operators x Huqiao

With a game as good as Infection Free Zone - and specialists like Michalina - everything is possible. How did we do it? Check the case study below to find out ⬇️

28.06.2024

FINAL CALL. $10K Game Development Grant

48H Left Final countdown for your dream project.

28.06.2024

FINAL CALL. $10K Game Development Grant

48H Left Final countdown for your dream project.

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