CLIENT
Egosoft
GAME
X4 series
YEAR
2023
SERVICES
Influencer outreach
Localization
Community management
Localization
Community management
Channels
Bilibili
2,101 followers gained on Bilibili in just 4 months from zero
“It’s great that you guys are now finding our game more and that it is getting more successful in China. I love the country, I love the culture, and it would be really nice to see more of you joining us and becoming more active. Maybe we can soon see each other in the online version, that would be really exciting.”
- Bernd Lehahn, founder of Egosoft
Goals
- Increase brand awareness in the market
- Introduce X4 series to the wider audience
- Start to consistently engage with the Chinese community
Challenges
- X4 series has a high entry level
- Players were mostly hardcore fans
- No previous communication towards the Chinese playerbase
Key results
- 10,000+ player growth from September 2022 to April 2023
- 17,000 views on the first localized trailer within 72 hours (no paid promotion)
- 51,000 views on the influencer tutorial video
- 2,101 followers gained on Bilibili in just 4 months from zero
- 497 new followers, 390 likes, 54 shares, and 174 comments on the launch trailer
- 1,979 likes and 307 comments on the influencer tutorial
- Exclusive founder interview creating direct connection with Chinese fans
- Established official verified presence on key Chinese gaming platforms
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How We Did It
The Challenge & Solution
Egosoft approached us with the challenge of introducing their complex X4 series to the Chinese gaming market. The game faced several significant hurdles: it has a high entry barrier for new players, its existing fanbase consisted mostly of hardcore enthusiasts, and there had been no previous communication efforts targeting Chinese players.
Our comprehensive strategy addressed these challenges through a multi-faceted approach:
Content Creation and Localization: We developed Chinese-language content from scratch and localized existing materials, including the official game trailer. Understanding that quality localization goes beyond mere translation, we adapted messaging to resonate with Chinese gaming culture and preferences.
Official Platform Presence: We navigated the challenging process of establishing and verifying official accounts on Chinese social media platforms, particularly Bilibili. Despite encountering regulatory hurdles and certification delays, we successfully established Egosoft's official presence.
Strategic Influencer Partnerships: We built a specialized database of Chinese content creators interested in complex simulation games and initiated targeted outreach. Our most successful partnership was with 机械天团 (Mechanical Sky Team), who created an in-depth one-hour tutorial that helped lower the entry barrier for new players.
Community Building: We implemented a comprehensive community management strategy that included addressing player comments, organizing key giveaways for new players, and creating special content for existing fans, such as an AMA (Ask Me Anything) session.
PR Outreach: We established connections with Chinese gaming media outlets and participated in industry events like the Taipei Game Show, where we distributed game keys and built relationships with regional influencers and journalists.
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Impact & Results
Our strategy delivered exceptional results across all key metrics:
The player base grew by over 10,000 from September 2022 to April 2023, establishing a significant Chinese community for a game that previously had minimal presence in the market.
Our localized official trailer reached 17,000 views within just 72 hours of launch without any paid promotion. This initial content also generated 497 new followers, 390 likes, 54 shares, and 174 comments—remarkable engagement for a first-time entry into the Chinese market.
The influencer collaboration with 机械天团 resulted in a one-hour tutorial video that garnered 51,000 views, 1,979 likes, and 307 comments. This content was particularly valuable as it helped break down the high entry barrier that had previously limited the game's appeal.
Starting from zero, we built Egosoft's Bilibili channel to 2,101 followers within just four months, creating a sustainable platform for ongoing community engagement and future announcements.
What made this successful?
Several key factors contributed to the campaign's effectiveness:
- Authentic Community Connection: By creating a direct communication channel between the developer and Chinese players—including the exclusive interview with founder Bernd Lehahn—we demonstrated genuine commitment to the market. Chinese players particularly appreciated learning that Hong Kong's cityscape had been a major inspiration for the game's design.
- Strategic Barrier Reduction: The complex nature of the X4 series presented a significant hurdle for new players. Our partnership with 机械天团 provided an accessible entry point through comprehensive tutorials specifically designed for Chinese players.
- Cultural Adaptation: Rather than simply translating existing content, we adapted messaging and community engagement strategies to align with Chinese gaming community expectations and preferences.
- Long-term Vision: Instead of focusing solely on short-term sales, we built sustainable infrastructure (verified accounts, community management systems, influencer relationships) that continues to deliver value beyond the initial campaign.
As Egosoft founder Bernd Lehahn stated: "It's great that you guys are now finding our game more and that it is getting more successful in China. I love the country, I love the culture, and it would be really nice to see more of you joining us and becoming more active."
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Ready to expand into China?
Your game can achieve similar results. Schedule a free consultation and learn how we can help you enter the Chinese gaming market.
Wojciech Jaworski
CEO
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ADDRESS
CDK sp. z o. o.
John Paul Avenue II 22
00-133 Warsaw
HQ for Gaming
Room B3, 19/F,
Tung Lee Commercial Building
91-97 Jervois Street
Sheung Wan, Hong Kong
hello[at]huqiaogames.comJohn Paul Avenue II 22
00-133 Warsaw
HQ for Gaming
Room B3, 19/F,
Tung Lee Commercial Building
91-97 Jervois Street
Sheung Wan, Hong Kong
NIP 525-286-36-60
KRS 0000901525
REGON 389015135
KRS 0000901525
REGON 389015135